DBOT SOFTWARE
COMPREHENSIVE BRAND IDENTITY | WEB DESIGN AND DEVELOPMENT | CREATIVE DIRECTION
DBot Software is a German-owned IT company based in Bangkok, known for offering cost-efficient solutions that save clients over 50% compared to European price benchmarks.
With a 90% client return rate, DBot fuses German precision and quality with cost-effective rates and unmatched agility. Their service portfolio includes dedicated teams, comprehensive software solutions, rigorous software testing, and cutting-edge digital transformation services.
THE PROBLEM
Despite having the developers and systems to be industry leaders, DBot was perceived as just another software company.
To the world, they were just another company- or atleast their website showed so. Lacking a strong brand identity and a human touch, making it difficult to establish trust with new clients.
MY ROLE
Through discovery sessions, we diagnosed the core issues and developed a strategy to address them. The challenge was to create a brand that stood out, showcased their German precision and Thai agility, and humanized the company by putting faces to the brand.
I designed a modern, clean, and strong brand identity that truly represents DBot's values and expertise. This included creating a new logo, typography, color palette, and visual assets. I also redesigned and developed their website.
I led my team in producing original content as Creative Director. With professional photographs and videos shot in the DBot Bangkok office, to bring the brand to life and establish an immediate sense of trust by showing real faces.
OUTCOME
The final result is a visually striking and cohesive brand identity that captures DBot's essence of German precision and Thai agility. The new website is modern, clean, and effectively showcasing DBot's services and expertise.
The inclusion of professional, authentic content has significantly enhanced the brand's credibility and trustworthiness. This comprehensive rebrand has positioned DBot as a standout leader in the IT industry, with a strong and memorable visual presence.