DD BRICKS
COMPREHENSIVE BRAND IDENTITY | WEB DESIGN AND DEVELOPMENT | CREATIVE DIRECTION
DD Bricks is the premier reseller of LEGO® products, serving LEGO® enthusiasts globally with unmatched expertise and creativity. They boast a 14 million+ LEGO® parts inventory, over 88K completed orders, and a reach across 107+ countries.
DD Bricks excels in LEGO® parts resale, kitting, sourcing, bulk & wholesale of parts, and creating custom LEGO® sets and corporate gifts, all while maintaining a strong presence across the world operating from Thailand.
THE PROBLEM
DD Bricks lacked a strong online presence and brand identity that reflected not just their true potential but who they really were even.
Despite their operational scale and success- while they were the largest reseller in the LEGO® resale marketplace, their brand lacked the visibility and impact to fully convey their capabilities. They needed a stronger brand identity and website to build trust with their audience and expand their corporate gifts offering.
MY ROLE
The discovery sessions allowed us to diagnose the core issues and developed a strategy to address them. I developed a functional and intentional brand identity that resonated with their diverse audience.
The website was designed to cater specifically to the corporate gift audience while still appealing to AFOL (Adult fans of legos) and casual customers.
I led my team in creating content on-site, which included professional photographs and videos shot in their expansive warehouse, to showcase the scale of their operations and the dedication of their employees. This behind-the-scenes look was crucial in building trust and rapport with the audience.
OUTCOME
The final result is a strong and cohesive brand identity that clearly communicates DD Bricks' expertise and operational scale. The new website is modern, user-friendly, and specifically tailored to attract the corporate gift audience while maintaining appeal for their existing customer base.
The original content effectively showcases the size and efficiency of DD Bricks' operations, enhancing the brand's credibility and trustworthiness. This comprehensive rebrand now establishes DD Bricks' presence as a standout leader in the LEGO® world.