PHITSANULOK CHO WIWAT
COMPREHENSIVE BRAND IDENTITY | WEB DESIGN AND DEVELOPMENT | CREATIVE DIRECTION
Founded over a century ago, Phitsanulok Cho Wiwat Co., Ltd. (PCW) has grown from a pioneer to a leading provider of comprehensive solutions in warehousing, locomotives, real estate, trade, renewable energy, and more.
Combining rich history and legacy with cutting-edge technologies, PCW excels in driving efficiency and growth for clients worldwide. Their commitment to excellence and customer satisfaction positions them as a key player in their region.
THE PROBLEM
PCW, despite its extensive history and impressive operations, had no brand identity or online presence at all. They had large clients and excellent offerings, but their lack of branding and modern image made it difficult to establish initial trust and present themselves as leaders.
As the leadership passed to the new generation, there was a clear need for a brand that was modern and international-looking. Additionally, with their wide range of services, PCW struggled to communicate clearly what they do, making it difficult for new clients to understand what they truly offer.
MY ROLE
Through in-depth discovery sessions, we identified the core issues and developed a strategy to address them.
My role involved building a strong, comprehensive brand identity and narrative that streamlined PCW's diverse offerings. Coining the phrase "Integrated Solutions Provider" to encapsulate their services. I also consolidated the brand's core values: Honesty, Trust, Innovation, Excellence, and built a strong visual identity that reflected these values. I led my team in creating original content, including professional photographs and videos shot across PCW's expansive properties. This content showcased their legacy and core values, enhancing their online presence and marketing efforts.
OUTCOME
The result was a strong and cohesive brand identity that clearly communicated PCW's expertise and extensive offerings. The new website was modern and effectively showcased PCW's services and legacy.
The original content highlighted their legacy and commitment to excellence, significantly boosting their brand credibility and trustworthiness. Also, conveying the expanse of their offerings and properties, as well as their operations, establishing trust with potential clients.
This comprehensive rebrand solidifies PCW's position as a standout leader in their region.