MAC COSMETICS
ART OF COLOR
ADVERTISING CAMPAIGN | DESIGN LEAD | LOGO AND LOCKUP DESIGN
MAC Cosmetics' "Art of Color" was an Ad Campaign for South-East Asian countries in Q2 2022. MAC Cosmetics, a globally recognized beauty brand, is known for its trendsetting products and innovative campaigns. "Art of Color" was an initiative aimed at celebrating the diversity and vibrancy of color in makeup, specifically tailored for the dynamic market of South-East Asia.
The campaign required a distinctive logo for "Art of Color" that could be seamlessly locked up with the official MAC logo, that could resonate across diverse cultures and media channels. The discovery sessions informed the logo design for "Art of Color," ensuring it captured the essence of the campaign.
INITIAL BRIEF
The campaign required a distinctive logo for "Art of Color" that could be seamlessly locked up with the official MAC logo, that could resonate across diverse cultures and media channels.
MAC needed hundreds of specific assets that spanned from social media graphics to billboards and other promotional materials. Each asset had to maintain a consistent brand identity while being adaptable to various platforms and formats.
MY ROLE
I worked closely with MatteGrey Hong Kong. Designing the campaign logo and lockup with the official MAC logo.
I also created and managed the production of hundreds of digital assets, meticulously tailored for different platforms, from social media to large-scale billboards.
OUTCOME
The "Art of Color" campaign successfully launched across South-East Asia during Q2 2022. With the campaign across South-East Asia.
The meticulous attention to detail in the asset creation ensured the campaign's consistency and effectiveness, reinforcing MAC's position as a leader in the beauty industry. With MAC Cosmetics convinced to use my services again for a future campaign called Art of Primer during Q1 2023