AHAVAH HOME
COMPREHENSIVE BRAND IDENTITY | PRINT DESIGN | WEB DESIGN
Ahavah Home is a boutique spiritual retreat nestled in the hills of Shillong, India, built around the Hebrew concept of “Ahavah” meaning love.
The project aimed to rebrand Ahavah into a contemporary yet deeply spiritual sanctuary that balances luxury with devotion.
THE PROBLEM
Ahavah Home, a multi-generational family retreat nestled in the hills of Shillong, carried immense heritage and spiritual weight. Originally built by the owners’ grandparents, it had grown into a sanctuary of love and devotion. However, despite its rich history and emotional resonance, the brand had no visual identity or digital presence to carry its legacy forward.
Its lack of a cohesive brand system made it difficult to communicate its purpose and spiritual value to modern audiences. The challenge was to craft a visual language that could honor its sacred origins while re-introducing it as a contemporary sanctuary—where design, faith, and hospitality coexist in harmony.
MY ROLE
I led the complete rebrand, developing a timeless visual system grounded in symbolism and serenity. From logo and color palette to typography and digital presentation, every element was designed to reflect love (“Ahavah”), harmony, and spiritual warmth.
My role also included art direction, storytelling, and establishing brand assets for web and print, shaping Ahavah Home’s evolution into a modern spiritual destination.
CONCEPT & APPROACH
The identity draws from the essence of divine love, serenity, and nature. Inspired by the evergreen Myrtle Tree; a biblical symbol of renewal; the brand evokes transformation and grace.
The visual system merges timeless typography, a restrained color palette, and organic illustrations to communicate purity and spiritual depth.
OUTCOME
The final identity redefines Ahavah Home as more than a retreat—it becomes an experience of love, reflection, and renewal.
Every design decision; from logo to menus, reflects a sense of harmony between spirituality, hospitality, and design excellence.